Scenario 2
From MMTNewMedia
Contents |
[edit] Homeless services organization
Scenario: An organization that serves people who are homeless has a very ambitious goal of ending homelessness in Portland within the next 10 years. It realizes that it can’t do so unless it mobilizes many, many people across the entire city into action. It hopes to start an awareness/action campaign throughout the entire Portland community and partner with other groups who have experience working on homeless issues and mobilizing political action.
Assignment: Identify social media strategies that can be used to spark community mobilization around this issue by interest groups/other organizations/citizens. Identify what action is sought from groups and citizens, and how social media tools can be utilized in taking action.
Example Organizations: Outside In, Human Solutions, Council for the Homeless (Vancouver), Operation Nighwatch, Bus Project
Contact us for more information about these scenarios or discussion details
- beth@bethkanter.org or
- marie@mmt.org or
- amy@mmt.org
[edit] Session Notes
[edit] Discussion
[edit] Resources for scenario
- Download the participant worksheet (hard copies will be circulated at the event) here: http://mmt.org/newmedia/partsheet.pdf
- Download the social media playing cards used on your table here: http://mmt.org/newmedia/SocialMediacards.pdf
- Forrester just released an excellent tool to help you plan your social media strategy! It is called POST, and you can learn more about it here: http://blogs.forrester.com/charleneli/2007/12/the-post-method.html
