Scenario 2 Notes
From MMTNewMedia
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Marshall's group notes... to draw attention to the campaign
for stakeholders and funders and participants who are homeless
state succinctly why this is important - nature of the problem and what is this campaign working to do to end it.
ultimate goal: to find home ownership, seed money to purchase houses, educational opportunities.
to build value allong the way
to identify barriers and bring agencies to the table to create a network.
creating a social network that will sustain the discussion.
central city concern is part of the effort.
a resource list of involved organizations.
looking at the causes of homelessness.
identifying key leadership.
raise money.
outcome:
online donations like facebook causes campaign resource list for mental health patients and children - public education resources around those issues. video interviews about peoples' stories on YouTube. google checkout through youtube - linking to support agencies and subgroups. changing the video every monday.
how do you drive traffic to the youtube videos and how do you drive traffic back to your site.
donate not to individuals but to organization.
need to reach out to blogs.
building a voting bloc of people out of this.
text area with embed code
link with your blog to other blog posts
look at beth's consulting example of org with computer lab and
video may be better for telling story -audio for others.
raise awareness, educate people and raise money creating a support network
say we've got 10 videos with links to 10 suborganizations and are all linked to a larger videos.
working together as a group to populate content.
a group blog with video and audio of peoples stories.
making a list of orgs who have done this.
having one person to drive this.
there's lots of great film makers in town to make high quality video - etc. quality is really important
look at other places
making sure things get seen by people impor
do constituent orgs feel like
idenfifying stakeholders as key
partner logos can yield
how do you bridge from attention to action - direct ask and trustworthy platform.
our outcomes - a strong volunteer base, establishing low income health care.
reach out to precedents
identify influencers, have them send the messages.
the strongest bridge is illustrating successes.
being a politician jmpuing into a parade
- political issues around root causes and agency
- targeting and goals could be either framed as literally solving peoples' problems with housing and health etc. or they could be framed in regarding driving traffic to exisint agencies
- video is wonderful for touching hearts (quality, distribution like trustworthy voices), bloggging is great for touching blogs.
HOLLY'S GROUP 5 NOTES:
What do we want to accomplish? get rid of homelessness in 10 yrs.
Social media goals: raise awareness, raise money, facilitate placement, film tell own stories, get people to spread the word, connecting people with items they don't need to people who do need (resource exchange) on-line auctions (on-going small fund raiser), influencing public policy, create network of peers, get specific action to happen, do direct program work.
Strategies for social networking: videos, testimonials, fund raising (challenge with other agencies, on-line auctions, monthly support) drive people to events (blogs) (email newsletter, link to blog)Have blog with RSS feeds (really simple service syndication) come automatically with subscription) Be a credible resource. Best practices shared in network of peers in wiki. Tags enable searching for specifics. People collect things (photos, ideas, etc.) like bookmarking on-line. Social book marking you add word to a site, share with colleagues. Services, dig and del.icio.us. Common tag allows us to share. To set up dig or del.icio.us go to their site/will lead you through. How use Facebook? You have an account and can add a cause. Whe you had info to cause, goes to you contacts. Create group, ask people to join, can tell legislator we have 25,000 people we can get message to to take action. Also can ask friends to ask their friends to join. Build big base of people. Younger generation wants to discuss how they will be involved. Less control of the message, but if you are clear about message in the beginning, and have it on your blog to go back to, your supporters and their friends will personalize it and get it out to others. Complaint: Ok that's a fair question, what does the community think? Usually the constituency will have a more balanced view. If not, maybe you might want to think about it. New model of Fund Raising on Line: Widget, six degrees/ reach out to your supporters and ask them to reach out to their friends. 1) Facebook 2) Blog
Time demand/ways to make it work: Focus on what will matter to your organization. Example: invest in blog. Have conversation about is it worth it/use resources to convince your boss What is most crucial to solve homelessness: Public awareness, public policy: Use video, blog & social networking sites. If could only do one, video best. Put on u-tube with links to your website, etc. See Free Geek videos.
How know strategy works? If made video & put on U-tube, how measure effectiveness.
