Scenario 4
From MMTNewMedia
Contents |
Childhood obesity
Scenario: With medical research showing the adverse and sometimes life-long effects of childhood obesity, many health organizations recognize the need for raising awareness and providing accurate information that helps prevent or reduce the problem. A nonprofit that provides medical support to children of uninsured families has noticed a rise in obesity rates in children it serves and feels that many patients and their families are especially at-risk because of socio-economic challenges. The organization needs a strategy to reach these families with its message of creating awareness and referring to resources and support.
Assignment: Devise an outreach strategy that includes social media tools to raise awareness about childhood obesity and how to find help. What social media tools could be incorporated in providing information and resources on childhood obesity.
Example Organizations: Coalition of Community Health Clinics, La Clinica de Buena Salud, Metro Child Care Development Services, Oregon Child Development Coalition
Contact us for more information about these scenarios or discussion details
- beth@bethkanter.org or
- marie@mmt.org or
- amy@mmt.org
Session Notes
Discussion
Resources for scenario
- Download the participant worksheet (hard copies will be circulated at the event) here: http://mmt.org/newmedia/partsheet.pdf
- Download the social media playing cards used on your table here: http://mmt.org/newmedia/SocialMediacards.pdf
- Forrester just released an excellent tool to help you plan your social media strategy! It is called POST, and you can learn more about it here: http://blogs.forrester.com/charleneli/2007/12/the-post-method.html
