The ROI of Blogging
From MMTNewMedia
Marshall Kirkpatrick leads breakout session participants in a discussion and presentation of blogging.
Contact Marshall: Email: marshall@marshallk.com Phone: 503.703.1815
[edit] Resources from presentation
Marshall’s introduction to blogs: http://marshallk.com/introduction-to-blogs/
How to find good blogs on almost any topic: http://marshallk.com/how-to-find-good-blogs-on-almost-any-topic
Introduction to RSS: http://marshallk.com/introduction-to-rss-syndication/
[edit] Session Notes
Marshall hoped to spur ideas for 2 strategies in creating blogs: retaining stakeholders and driving new attention to the blog.
Generally blogs should be updated at least once a week.
In blogging for retention, Marshall suggested that the blog should be like organizational "talking points." There was also discussion about creating group blogs with multiple authors (vs individual blogs with one author).
Another idea that seemed useful is to be somewhat specific about what you want to focus on. In that way, one could become the expert, and the blog-to when there is a question or comment about your specific topic. Being too broad creates problems because the content is just too broad.
It is good to blog about something that you are passionate about.
Some ideas for generating content for blogs:
1) organizational updates 2) commentary about other stuff 3) using news feeds
In blogging for getting attention he suggested a variety of ideas on how to build a respected, useful blog:
- link to other blogs - comment on other blogs - use you blog posts to add to other people lives - be the first to report things - saying things best, uniquely - provide a particular tool - post "lists"
