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Blue Group #7:

Primary goals:  
*Keep connected with the Somali culuture 
*improving integration into Portland's community.

 
Outcomes:
*Opportunities to improve english comprehension
*Improve homework/academic 
*Sharing cultural experience

 
Strategy:
*Link the volunteer tutor job description to your facebook tutoring group page.
*Outreach to immigrant "groups" via social network resources
*use flickr to capture and collect photos taken at cultural events and stream into website
*Resource Page
*Shared learning resources
*Resource collaboration for staff/community
*Cultural awareness/connection
*Volunteer Tutoring
*Outreach to common issue groups
*Creation/participation in immigrant channel


Audience:
*Primary audience is not the immigrants themselves, but on community and other service providers who are invested in the community.


Staffing:
*Create Wiki to allow community members to keep others informed about resources in the community

 
Outreach:
*Focus organizations and other provider groups (PGE, Library, etc...) with an interest in engaging Somali community.

 
Culture:
*Flikr account with common tags streamed onto website
*Youtube videos


'''Blue Group #8''' (Facilitator: Julie)

'''Goals:''' 
•	Create understanding between Somali and American cultures
•	Promote a welcoming, inclusive environment for shared learning

'''Outcomes:'''
•	Opportunities to interact in English
•	New and ongoing connections
•	Evolving participants in activities and networks
•	Community trust

'''Audience:''' 
We understood from the scenario description that the non-profit organization had connections with the Somali community. As a result, our group’s targeted audience was the English speaking community in the Portland metro area.

'''Plan''':
Our group believed the key to reaching our outcomes was to hold in-person events for people to meet each other in order to build on in-person connections. Note: every event needed to have a food component. The events could be larger community gatherings, school-based, smaller in-home parties or other activities. Our plan focused on using social media tools for planning, outreach and follow up to these types of events.

1) ''Research resources'': Linked In; Facebook; MySpace; Google: use these tools to identify local people and groups with broad or specific interests in culture, diversity, community-building, countries similar to Somalia, English as a second language, etc: Also use these to connect with national/international groups who have held similar events to gain ideas and best practices. 

2) ''Event planning'': Use Facebook “Plan an Event” applications (both internal friends and external function) to engage others in planning; have a “social media” training at every event focused on about two social media tools that the non-profit organization intends to use and staff.

3) ''Outreach resources'': Use email address networking; Evites (frame as informal, personal parties); Idealist; Hands On Greater Portland; Meet Up Portland; create own group on Yahoo; Craig’s List.

4) ''Ongoing connections'': Create wiki to share “food” stories and recipes from events; use email groups for people to follow up and keep in touch; use blogging for different people to share resources, needs and connections made at events (informal tone-Somali and English languages); post video snippets of events on U-tube with tags; use flickr to share pictures of event and create upcoming event invitations.


'''Metrics:'''
•	Increased/higher search results/activity pop up in Google
•	Number of other groups linked to event website
•	Website stats
•	Number of blogs, pictures and video postings resulting from events
•	Create a unique tag to track ongoing networking activities resulting from non-profit organization’s work (this discussion about using tagging for metrics was very interesting and probably worth further exploration by groups; many difficulties were pointed out but also intrigued us)

'''Challenges:'''
Difficult to get beyond the need for “personal” outreach strategies and to focus on use of social media tools; both are important for organizations to include.

Feeling of “top down” approach for social service delivery vs. empowerment; need to be thoughtful and deliberate in use of social media tools to achieve empowerment

Nature of the 2.0 environment is viral; need to realize can’t always control it; maybe “framing” only for organization’s issues.